PRAHY: a city branding concept
aim: to create a flexible visual identity for prague that can:
- be applied to all of the city’s districts without taking away from their individuality.
- strengthen the resident's connection to the city
- improve municipality-resident communication
using icons of monuments and prominent buildings in the main 10 districts of prague along with the shape of prague's coat of arms as a container creates a cohesive visual style.
The black and white visuals can be used for more formal applications such as stationary, municipal communications, the website, stamps and so on.
The colorful, abstract alternate version of the shields can be used for more captivating and informal uses such as billboards, stickers, and merchandise.
